communication process: as
vague as bellwether forum sounds and as mysterious
as politics is to most people, bellwether forum is
growing immensely by selling information and opportunities
to become involved in politics to people who don't
know the difference between the two main parties of
the american political system.
buzzcraft internet marketing's relationship is a testament
to the power of an intriguing and captivating branding
idea: how to get people involved in politics through
sophistication, professionalism, and elegance.
selling politics to the average person is tough.
we learned that most people say they hate politics
but our research showed that those same people secretly
yearn to be in the inner-circle of influence in
government but don't like to call it politics, nor
talk about it with their peers in the open. this
is an amazing testament to intelligent branding
that politics is a tough sell if you use the word
however people call it - it's still politics.
this truth is the branding idea that informs every
communication between bellwether forum and those
who want to become involved in politics.
to express that, buzzcraft internet marketing developed
a series of online campaigns to initiate contact
with prospects and turn them into buyers of bellwether
forum's services. to do this, buzzcraft internet marketing
approached several organizations which would have
the target audience as members, and also benefit
from offering the political courses to its members.
buzzcraft internet marketing crafted newsletters to send
to their member-lists via e-mail. attached to the
newsletter was a link to a mini-site
for the political courses. at the site, potential
students had the ability to learn more information,
contact bellwether forum, and buy their space in
the class. soon thereafter, reminder e-mails were
generated by buzzcraft internet marketing to ensure the
students that their space was reserved and helped
to build excitement for the first day of class,
and thus excitement about bellwether forum.
bellwether forum's online payment system, newsletter
and marketing materials helped the classes grow.
we helped bellwether forum discover its strengths
by creating marketing campaigns and a consistent
message and image since it's development.
as bellwether forum has grown, our relationship
has grown and buzzcraft internet marketing is currently
designing an extensive political training site and
online marketing campaign dedicated to selling those
services, thereby attracting more students and affiliates
across the nation and soon, the globe.